John Sebastian

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Completely re-imagined TV experience.

Invited by Sony to serve as Global Creative, transforming Sony Design to play a leading role in stimulating consumer focus and innovation beyond physical design into an all new Smart TV experience with intuitive user interface design.

Collection

Sony Bravia X9 Serie

 

Year

2013

Client

Echo Technology

 

Sector

Home Entertainment

Key materials

Quartz Crystal

Aluminium

Electronic components

Plastic components

 

Disciplines

Strategic research

Ethnographic research

Business Design

Creative Technology

Digital design

Industrial design

UI/UX design

Brand development

Colour, material and finish

Engineering

Design for manufacture

Art direction

The Sony Bravia X9 Serie top-end consists of three TVs that offer broadcasting in Ultra High Definition 4K with Sony's magnetic fluid speakers to match the sound quality.

“John Sebastian captures the essence of modern Scandinavian creative style. The use of artistic expression and quality materials in his design is clever and appropriate. Aesthetically, his understated simplicity is something that interested me greatly as it demands a very considered approach.”

 

Phillip Rose, General Manager

SONY Design - Centre Europe

“It was a privilege to collaborate with one of the most respected consumer electronic brand in the world. It is always important for me to understand and explore the heritage of the company I am working with. Equally, I like to exploit new technologies and materials in the design process and inject some of my own DNA into it.”

Transforming product design, into connected experiences with long-term positive impact on people lives.

 

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