Completely re-imagined TV experience.
Invited by Sony to serve as Global Creative, transforming Sony Design to play a leading role in stimulating consumer focus and innovation beyond physical design into an all new Smart TV experience with intuitive user interface design.
Sony Bravia Concept
Colour, material and finish
Design for manufacture
“John Sebastian captures the essence of modern Scandinavian creative style. The use of artistic expression and quality materials in his design is clever and appropriate. Aesthetically, his understated simplicity is something that interested me greatly as it demands a very considered approach.”
Phillip Rose, General Manager
SONY Design - Centre Europe