John Sebastian

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Sofa in moulded-leather or fabric upholstered as one-, two- or three-seater system.

 

“My response to the brief was to try to identify what was so special about the Danish brand GUBI visually, culturally and historically. For me what really stood out was the incredibly distinctive shape and sophisticated colour combination, so I used that as my launch pad and wanted to do something that was cool, but that said something about the heritage of the brand. It had to be modern.”

Collection

 

Year

 

Client

 

Sector

 

Key materials

 

 

Disciplines

Easy Serie

 

2004

 

GUBI

 

Furniture

 

Polyurethane foam

Textile

 

Strategic research

Industrial design

Packaging design

Brand development

Colour, material and finish

Engineering

Design for manufacture

Art direction

Related projects

 © 2021 John Sebastian