Sofa in moulded-leather or fabric upholstered as one-, two- or three-seater system.
Collection
Easy Serie
Year
2004
Client
GUBI
Sector
Funiture
Key materials
Polyurethane foam
Textile
Disciplines
Strategic research
Industrial design
Brand development
Colour, material and finish
Engineering
Design for manufacture
Art direction
“My response to the brief was to try to identify what was so special about the Danish brand GUBI visually, culturally and historically. For me what really stood out was the incredibly distinctive shape and sophisticated colour combination, so I used that as my launch pad and wanted to do something that was cool, but that said something about the heritage of the brand. It had to be modern.
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