John Sebastian







About us

We aim to bring ideas about automation, digitalization, circularity and more to live.

Global design and innovation company led by John Sebastian.


For more than 20 years we’ve collaborate with leaders and founders on complex challenges across industries and sectors.


We're obsessed with creating and making what’s next. You may know our past work from start-ups and fortune 100 companies.


As the world, our clients’ needs are constantly changing. We're committed to seeking new and better ways to serve being more innovative and agile. Together we design better products, services and experiences.


We develop and accelerate with the right experience and expertise, to every client, anywhere in the world.

John Sebastian is a design entrepreneur with broad international experience, specialised at the intersection of brand strategy, industrial design and digital transformation.


His human-centric approaches to innovation led him to work for some of the world's leading brands across a wide range of disciplines.


Additionally, his work is presented in many major museums and he is a frequent lecturing and speaker on design and digitalisation.

Our Partners


• Appointed ‘Leader in IoT Innovations 2019‘, by Acquisition International & A' Design Award

• Perennial winner of international awards, Red Dot Award, IF Award, Good Design

• Appointed “Designer of the next generation” by Wallpaper Magazine and INTERNI

• Solo exhibitions and work presented in museums such as MOMA and Centre Pompidou

Stories about our work and insights


Storytelling and Design

to Drive Change.

Our latest thinking on design’s impact on business and management.

Read this article

Say Hello

Curious to know how we can help your organisation?

Visit us on


 © John Sebastian 2022